Meesho IPO Listing: Shares Debut with Over 45 Per cent Premium, Retail Investor Gains

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Meesho: Business Model

Meesho operates an online marketplace which targets buyers in metro cities and people inTier 2 and Tier 3 cities. Notably, the company does not charge sellers commission for using its platform. However, the company generates revenue via logistics or shipping fees, promoted listings and advertising campaigns. The company also generates revenue from Value-Added Services such as Meesho Mall Fees, seller financing and assurance programs.

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