Hindustan Unilever Ltd reports FY26 e-commerce turnover growth of over 25%, while sales via hyperlocal delivery platforms doubled. MD and CEO Priya Nair said the company has set up a dedicated Q-commerce team and strengthened omni-channel execution. HUL is also investing in general trade, open-format stores, and chemist channels.
Business
Hindustan Unilever said sales through hyperlocal delivery platforms doubled in FY26. The company also reported more than 25 per cent growth in e-commerce sales. Managing Director and CEO Priya Nair said the numbers showed a stronger push towards digital and omni-channel growth. The update was shared on Thursday.
The company said it set up a dedicated quick commerce team to improve omni-channel execution. Priya Nair said the firm also invested in general trade strengths. Nair said teams were also formed for open-format stores and chemist channels. The company said these channels were growing within traditional trade.
Hindustan Unilever omni-channel growth and channel teams
“We have a dedicated team now for quick commerce and e-commerce, and we are also investing in general trade capabilities,\” Nair said. The company said the quick commerce team supported its plan to use faster digital channels. It also linked the move to better execution across both online and offline routes.
Hindustan Unilever Ltd HUL said its e-commerce business recorded over 25 per cent turnover growth in FY26. The company said digital-first assortments supported the increase. It also pointed to data-led demand generation. HUL added that product availability improved across platforms during the year.
Hindustan Unilever e-commerce growth and execution strategy
HUL said its omni-channel strategy was starting to deliver measurable outcomes. The company said combining digital channels with offline distribution helped improve growth. \”Building capabilities across channels and strengthening execution is enabling us to step up growth, and this strategy is now beginning to show outcomes,\” Nair added.
The company said it would keep expanding in emerging channels. It also said it was strengthening its core general trade network. HUL did not provide revenue details from hyperlocal and online sales. Some reports suggested the share was about 3 per cent of topline in the third quarter.
HUL’s total revenue in FY26 was Rs 65,219 crore, the company said. The firm linked recent gains to better execution across sales channels. It also highlighted stronger availability and planning for digital platforms. The company’s stated focus remained on balancing new channels with a wider general trade base.
With inputs from PTI
