Burda Media has confirmed the sale of its Southeast Asia-based media business, BurdaLuxury, to Jaipur Capital, a Singapore-headquartered venture capital and investment platform, with Shrine Capital acting as financial advisors on the deal.
The acquisition will transfer Burda’s media operations in Thailand, India, Singapore, Malaysia, and Hong Kong to Jaipur Capital, a regional leader in content marketing and media with strong positions in the travel, luxury, and aviation sectors. The deal also supports Jaipur Capital’s ambition to build a premium media powerhouse in Southeast Asia by combining high-quality luxury content with scalable digital platforms.All BurdaLuxury employees, including the management team, will transition to Jaipur Capital, according to a press release.For Burda Media, the sale aligns with its long-term strategy to focus on core European markets and expand investments in digital growth areas, while ensuring BurdaLuxury continues to thrive under a new owner committed to the region.
Jan Wachtel, CEO of Burda Media, said, “We are delighted to announce this transaction which reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury has the right environment to continue its success story in Southeast Asia. We’re pleased to have found in Jaipur Capital a partner who values the strength of these brands and the exceptional teams behind them. Southeast Asia remains important to Burda through our investment activities with our global growth capital arm Burda Principal Investments.”
Vikas Johari, Director at Jaipur Capital, added, “We are delighted with this acquisition, which significantly strengthens Jaipur Capital’s premium content ecosystem across the region. The business presents a compelling profile, with 46% of revenues coming from digital, a well-balanced revenue mix across five countries, no single market contributing more than 25%, 48 million annual page views, and an engaged social media following of over 40 million. We look forward to further expanding the marquee brands across Southeast Asia, particularly in Indonesia, Vietnam, and the Philippines, as well as in the Middle East, including the UAE and Saudi Arabia.”
