ADI’s transformation into a digital-first distributor has gained it the industry’s recognition
Wholesale security, AV, and smart living distributor ADI has been named the Enterprise Distributor of the Year by the B2B eCommerce Industry Awards.
ADI earned this distinction for its transformation into a digital-first distributor, guided by a vision to deliver a faster, smarter, and more intuitive purchasing journey
for the 110,000+ professionals it serves worldwide.
ADI’s recognition reflects its multi-year strategy to modernize the customer journey and build a unified digital ecosystem that supports complex B2B buying needs. Over the past year, the company launched a new eCommerce platform built on a modern React framework, delivering significant improvements in site speed, navigation, and scalability. ADI also deployed AI-powered product discovery through its integration with Coveo, enabling search results that adapt dynamically to customer behavior and eliminating friction within the purchasing process.
“Being recognized as Enterprise B2B eCommerce Distributor of the Year is a tremendous honor and reflects the dedication of our teams who are committed to transforming how our customers engage with ADI,” said Stu Tisdale, Chief Experience Officer of ADI Global Distribution. “We set out to build a digital experience that delivers speed, intelligence and consistency across every interaction, and this award validates the impact of that work for our customers and suppliers.”
“It was our privilege to name ADI as Enterprise Distributor of the Year in this year’s B2B eCommerce Industry Awards, Americas region. This recognition in a competitive category reflects their exceptional achievements, including delivering modern digital experiences with a focus on site speed, search, pricing, as well as an impactful loyalty program,” said Brett Sinclair, Founder & Director of B2B eCommerce Association, B2B eCommerce Industry Awards. “Their commitment to continuous optimization shows in the results; ADI’s work reflects a customer-first approach backed by strong execution, and this award is very well earned,” Sinclair adds.
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