D2C skin and hair care brand CHOSEN has raised $5Mn (about 47.5 Cr) in its Series A round led by Fireside Ventures, with participation from BOLD, L’Oréal’s corporate venture capital fund and Alkemi Growth Capital.
The funding round also saw participation from multiple angel investors, including CaratLane cofounder & ex-CEO Avnish Anand and a cohort of practising dermatologists.
With the latest round, the brand’s total funding has reached over $6 Mn, including $1.2 Mn raised from friends and family in 2024.
D2C skin and hair care brand CHOSEN has raised $5Mn (about 47.5 Cr) in its Series A round led by Fireside Ventures, with participation from BOLD, L’Oréal’s corporate venture capital fund and Alkemi Growth Capital.
The funding round also saw participation from multiple angel investors, including CaratLane cofounder & ex-CEO Avnish Anand and a cohort of practising dermatologists.
With the latest round, the brand’s total funding has reached over $6 Mn, including $1.2 Mn raised from friends and family in 2024.
CHOSEN plans to utilise the fresh capital to strengthen its R&D capabilities, expand its pipeline of clinically validated and evidence-based products. A portion of the capital will go towards scaling its centre of excellence and to expand its team.
Founded in 2020 by Dr Renita Rajan, the Chennai-based brand offers IoT-led skincare solutions backed by dermatological expertise and operates across skincare, haircare, and wellness categories. It sells over 55 SKUs via its website and doctor-led channels.
Its products target concerns such as pigmentation, skin texture, contour, and hair ageing, and include both topical formulations and nutraceuticals under a dermatologist-led, clinic-to-consumer model.
CHOSEN competes with dermo-cosmetic brands such as Heliocare, Obagi Medical, Bioderma, The Derma Co, Cetaphil and Dr. Sheth’s.
The funding comes at a time when the beauty and personal care (BPC) sector is seeing strong investor traction, with startups in the segment accelerating innovation.
According to Inc42’s ‘State Of Indian Ecommerce Report H1 2024’, the BPC segment is currently the fastest-growing category in India’s ecommerce market and is projected to reach a size of $28 Bn by 2030. This growth is being driven by strong demand in hair care and skincare products, along with evolving consumer preferences. It is further being supported by the rise of well-funded D2C brands and their rapid expansion into Tier II, III cities and beyond.
