BCG estimates the country’s e-commerce market at between US $ 120 billion and US $ 140 billion at present, with projections of US $ 280 billion to US $ 300 billion by 2030. McKinsey, focusing solely on e-commerce retail, values the current market at US $ 70 billion to US $ 80 billion, forecasting growth to US $ 180 billion to US $ 200 billion over the same period.
