Today, discussions around Oberoi often revolve not only around his cinematic appearances but also around the scope and ambition of his commercial ventures. As highlighted in coverage by the financial publications Moneycontrol and The Financial Express, his professional evolution increasingly resembles a narrative defined as much by entrepreneurship as by celebrity status.
Real Estate: The Core of His Business Strategy
At the heart of Oberoi’s commercial activities lies the luxury real estate sector. Reports indicate that property development forms the central pillar of his business portfolio. He reportedly entered this field in collaboration with entrepreneur and chartered accountant Ankur Aggarwal. Together, they are said to be involved in projects whose combined value reaches around USD 7 billion, equivalent to roughly Rs 58,000 crore.
The company’s focus is firmly placed on ultra-premium projects designed for wealthy investors, including high-net-worth individuals, global investment groups, and family offices. Rather than pursuing mass construction or large-scale residential expansion, the strategy centers on exclusive developments where prestige, design, and brand value play a defining role. Oberoi’s role in positioning these projects demonstrates a shift from celebrity-led marketing to long-term brand credibility within the luxury property market. His approach signals an intention to compete in elite real estate segments where reputation and investor confidence are often as important as physical assets.
Among celebs, Shah Rukh Khan is said to be one of the richest. His net worth is estimated to be Rs 10, 800 crore a per the Hurun Rich List. As per reports, Oberoi’s networth is Rs 1200 crore.
A High-Profile Resort Project in the UAE
Among Oberoi’s most prominent international ventures is a massive beachfront resort development on Al Marjan Island, a coastal destination located in Ras Al Khaimah near Dubai. The project reportedly carries an estimated value of about Rs 2,300 crore. Its location adds considerable strategic significance because the resort stands across from the upcoming Wynn Casino, a major entertainment complex expected to attract millions of tourists every year.
This proximity is expected to elevate tourism activity and property demand in the surrounding region. As a result, the resort is not merely a celebrity-backed project but part of a larger luxury tourism ecosystem that blends hospitality, investment opportunities, and destination development. The initiative illustrates Oberoi’s interest in high-growth international markets where luxury tourism and property investment often overlap. By choosing a location with strong future potential, the venture reflects calculated timing as well as a broader vision focused on long-term returns.
Expanding into Jewellery and Global Branding
Beyond real estate, Oberoi has also ventured into the jewellery industry through his lab-grown diamond brand Solitario. The company has reportedly experienced significant revenue growth and expanded its presence across numerous international cities and markets. More than just a jewellery label, the brand aims to represent a broader concept: presenting a globally recognised jewellery identity rooted in Indian heritage.
This strategy allows the brand to occupy both emotional and commercial territory. On one hand, it highlights sustainability through lab-created diamonds, a concept gaining popularity among environmentally conscious consumers. On the other, it positions Indian craftsmanship within the premium global jewellery market. In a sector traditionally dominated by historic luxury houses, Solitario’s approach blends ethical production with aspirational branding, giving it a distinctive place in the international jewellery landscape.
Investments in Lifestyle and Education
Oberoi’s entrepreneurial footprint also extends into lifestyle products and the education sector. Reports suggest he owns a substantial stake in a high-end gin label, reflecting his interest in premium consumer brands. Additionally, he has invested in an education-oriented company that supports student financing while building an extensive business-to-business network linking schools, colleges, and universities.
Together, these ventures reveal a carefully planned diversification strategy. Instead of concentrating on a single industry, Oberoi appears to focus on sectors capable of scaling rapidly while appealing to aspirational markets. Whether it involves luxury beverages or financial solutions for students, his investments indicate a broader entrepreneurial mindset that prioritizes innovation, long-term relevance, and expansion potential beyond the influence of celebrity recognition.



