General Catalyst discusses raising about $10 billion in funding push


General Catalyst, a venture capital firm that has recently transformed into a broader financial services company, is in talks with investors to raise about $10 billion in new funding, according to people familiar with the matter.

The discussions are early and the fundraising targets could change, said the people, who asked not to be identified discussing private information. The money would be spread across several vehicles, including the company’s growth and early-stage venture funds, one of the people said.

A representative for General Catalyst didn’t respond to requests for comment.

Best known for its bets on Silicon Valley startups like Airbnb Inc. and Stripe, General Catalyst has expanded into other areas of finance in recent years, and has put a focus on bringing artificial intelligence to more traditional industries. For example, it recently bought a health system in Ohio.

The company has expanded its investments into other money managers, sometimes investing several million into certain funds, the people said. General Catalyst has also acquired firms outright, including La Famiglia in Europe.

As of last summer, General Catalyst had more than $40 billion in assets under management. The new funding would significantly increase that, putting it ahead of most venture firms in the US by size.