The shopper base will be close to 440 million by 2030.
E-commerce in India is on track to reach $280-300 billion by 2030, along with the rise of category-focused platforms, quick commerce and social and chat commerce, as well as growing participation from women, rural consumers and smaller cities, a BCG report said.
The shopper base will be close to 440 million by 2030.
Category-focused platforms now account for over three-fifths of online spending.
At the same time, offline retail remains resilient, clocking 13-14-per cent annual growth over the last four years.
The shape of e-commerce is broadening as new formats gain momentum. Category-focused platforms now account for over three-fifths of online spending, whereas horizontal marketplaces contribute just under a third.
Quick commerce is making need-it-now shopper missions mainstream, boosting frequency and top-ups, while social commerce and community-led discovery are bringing newer and smaller-city users into the fold of e-commerce.
Shoppers now choose platforms based on mission, maturity and intent engaging across multiple formats to meet different needs, according to the report.
Clarity on the role of each format, and sharpened execution on where and how to win, now matter more than ever.
Women and rural shoppers comprise a growing share of online shoppers, attracted by convenience, safety and choice.
Sellers are scaling faster, catering to national demand with lower cost-to-serve, aided by shared infrastructure, digital tools and rapid innovation cycles.
Local businesses, artisans, and micro, small and medium enterprises (MSMEs) are formalising, reaching new customers and geographies. Simultaneously, India’s logistics backbone is modernising, digital payments are expanding and the workforce is becoming increasingly digitally skilled.
As the sector matures, what lies ahead is not just how it maintains growth in an increasingly dynamic environment but also how it further enables and elevates the entire ecosystem, the report added.
Fibre2Fashion News Desk (DS)
