“It’s not just about trends; it’s about transformation and the heartbeat of local and global ecommerce. Businesses are scaling faster, selling smarter and prioritising sustainability like never before.”
Primary transformation catalysts encompass artificial intelligence implementation (53% of retailers currently utilise AI), the emergence of subscription models (52% provide product subscriptions) and heightened emphasis on sustainability (85% report it holds importance for their operations).
Cross-border commerce has transitioned into mainstream practice, 64% of retailers conduct international sales, yet logistics complexity and delivery expenses persist as barriers preventing broader global expansion.
Asia-Pacific market dynamics
The Asia-Pacific region represents a critical growth market characterised by distinctive ecommerce patterns. India leads sustainability adoption, with 73% implementing sustainably sourced packaging and 86% offering sustainable delivery options.
Thailand dominates short-form video adoption, where 81% of retailers utilise this format, coupled with the highest TikTok growth expectations at 85% and a preference for complimentary delivery.
Malaysia demonstrates strong Buy Now, Pay Later adoption at 54% of retailers alongside growing Instagram usage, with 65% expecting increased TikTok utilisation. Australia maintains a premium BNPL market with 56% adoption, significant eBay marketplace preference at 81% and robust engagement with circular economy models, where 52% purchase pre-owned items.
