Digital marketers are under constant pressure to do more with their budgets. But what if the answer isn’t more digital spend – but instead it’s about making your existing investment work harder?
At JCDecaux’s sessions at DMWF, we’ll share new insight including, ‘The Point of Search’ and unveil an important new study ‘The Point of Social’, looking at how Out-of-Home advertising drives results across other channels. As I write this article, ‘The Point of Social’ is under embargo. But what I can tell you, is that it’s a major cross-industry study and that it’s a must for digital marketers to know more about.
At JCDecaux, we connect brands with millions of people every day across high-impact environments from city centres and shopping malls to transport hubs and airports. By combining premium locations with the latest digital and programmatic capabilities, we help marketers reach audiences at scale in the real world and influence what they do next online.
Increasingly, we’re seeing how Out-of-Home plays a powerful role in driving performance across other channels. We call this the ‘two-screen effect, where the public screen of Out-of-Home amplifies the private screen of mobile, social and online. By priming audiences in the real world, Out-of-Home increases branded search, boosts social engagement and improves online conversion. In short, real-world presence drives digital action.
We’re at DMWF this year because of two key insights from our own digital marketing customers. They told us they want to know more about measurement and effectiveness. Secondly, they wanted to know more about the new digital and programmatic capabilities of Out-of-Home including how you can personalise and target at scale. We’ll be sharing more about how digital Out-of-Home belongs at the heart of omnichannel campaigns, as brands integrate the online and the real world to drive results.
So come and see the JCDecaux team at stand 144 or join us at the Search, Media and Performance Advertising stage on Wednesday 6th May at 11.40am and on the Omnichannel Marketing, CX and Loyalty stage on Thursday 7th May at 10.30am.
