On the occasion of World Health Day 2026, PharmEasy, one of India’s leading digital healthcare platforms, has launched a new awareness campaign focused on preventive heart health. The initiative aims to highlight the increasing risk of heart disease among younger Indians and encourage individuals to shift from reactive treatment to regular preventive health checkups.
The campaign features health educator and advocate Prashant Desai, who shares his personal experiences to emphasize the importance of early detection, routine screening, and proactive heart care.
Personal Story Reinforces the Importance of Early Screening
In the campaign film, Prashant Desai reflects on the profound impact heart disease has had on his life. He reveals that he lost his father at the age of 37, as well as his brother and a close friend, due to heart-related conditions.
Drawing from these experiences, he explains how diabetes, obesity, hypertension, and sedentary lifestyles significantly increase the risk of heart attacks. Furthermore, he points out that heart disease develops gradually over decades, often without obvious symptoms in the early stages.
Because of this risk, Desai prioritizes preventive healthcare. He undergoes a comprehensive heart health check-up every six months and ensures that his 23-year-old daughter receives annual heart screening, reinforcing the importance of monitoring heart health from an early age.
Watch the Campaign Video
To spread awareness, PharmEasy has released a campaign film featuring Prashant Desai sharing his message on preventive heart care.
Comprehensive Heart Health Checkup Packages
As part of the World Health Day initiative, PharmEasy is offering a range of comprehensive heart health checkup packages. These include options for a complete heart health screening with or without ECG, allowing individuals to choose tests based on their needs.
Importantly, both packages currently include a FREE cardiologist consultation for a limited period, enabling users to understand their test results and receive expert medical advice on the next steps.
These diagnostic packages assess more than 90 important health parameters, including:
- Cardiac risk markers
- Homocysteine levels
- Lipid profile
- Diabetes indicators
- Liver and kidney function tests
- Thyroid profile
- Vitamin B12 levels
- Complete blood count (CBC)
Unlike basic cholesterol tests, these advanced assessments help identify hidden cardiovascular risks more accurately, enabling early medical intervention.
Who Should Consider Heart Health Screening?
Preventive heart health checkups are particularly recommended for individuals above the age of 30. However, people with certain risk factors may need screening earlier.
These risk factors include:
- Family history of heart disease
- Obesity or excess weight
- High stress levels
- Sedentary lifestyle
- Diabetes or hypertension
Through the PharmEasy app, users can easily explore available packages and book diagnostic tests online as part of their preventive health routine.
Convenient At-Home ECG Service
In addition to diagnostic packages, PharmEasy also offers an at-home ECG service, providing a convenient way to monitor heart rhythm without visiting a hospital.
This test uses an FDA-approved 12-lead ECG device and is conducted by trained healthcare professionals. As a result, patients receive accurate, hospital-grade results from the comfort of their homes.
To ensure patient comfort and privacy, female technicians attend to female patients during the testing process.
PharmEasy Encourages Preventive Heart Care
Commenting on the initiative, Gaurav Verma, Chief Business Officer at PharmEasy (API Holdings), emphasized the growing need for preventive healthcare.
“Heart-related conditions are increasingly being reported among younger individuals, often without clear warning signs. Through this initiative, we want to encourage people to make preventive heart health checkups a part of their routine, enabling early detection and timely intervention. With services such as at-home ECG and FREE cardiologist consultation, we are working towards making preventive care more accessible.”
Prashant Desai Shares a Powerful Message on Heart Health
Speaking about the campaign, Prashant Desai highlighted the alarming burden of cardiovascular disease in India.
“One in four Indians die of heart attack or stroke. Women are ten times more likely to die from a heart attack than breast cancer. Heart disease is both widespread and often inevitable. Although it begins developing in childhood, it takes decades to manifest. The difference between dying ‘from it’ or living ‘with it’ comes down to regular heart check-ups and routine ECG tests. I am honored to partner with PharmEasy this World Health Day to help bring comprehensive heart health check-ups to every Indian.”
Promoting Preventive Healthcare for a Healthier Future
Through this World Health Day campaign, PharmEasy aims to raise awareness about the importance of preventive heart health screening and early diagnosis. By making services such as comprehensive heart checkups, at-home ECG testing, and specialist consultations easily accessible, the platform hopes to encourage more individuals to adopt regular health monitoring as part of their overall wellness routine.
Ultimately, the initiative reinforces a crucial message: early detection and preventive care can play a vital role in reducing the growing burden of heart disease in India.
