There’s something quietly magical about eating a steaming plate of Maggi in the hills. In fact, India’s favourite brand of instant noodles has become almost synonymous with mountain dhabas — with hardly a shop that doesn’t serve it to tourists. But how much can one earn by selling Maggi in the mountains? One content creator put it to the test and came up with an answer.
Maggi in the mountains
After a long drive or a tiring hike, stopping at a small roadside stall for a plate of Maggi feels satisfying and wholesome. Its popularity can be attributed to several factors — Maggi is quick and easy to make, doesn’t require an elaborate setup, and, of course, it’s comforting in the cold weather. (Also read: Maggi still remains preference of tourists at hill stations)
But would it make for a profitable business to sell Maggi in the mountains? Content creator Badal Thakur recently decided to test it out.
Thakur set up a makeshift Maggi stall at an undisclosed location in the mountains. Going by his video, the location received a good footfall.
Setup and earnings
Thakur’s setup consisted of an LPG cylinder and a table. He sold a plate of Maggi for ₹70. A plate of Cheese Maggi cost ₹100 to buy. For context, a 75 gram single pack of Maggi costs ₹15 in the market.
Thakur said that in just four to five hours, he had sold 200 plates of Maggi. The video shows tourists flocking to his small stall to buy the instant noodles. At the end of the day, he sold between 300 to 350 plates of Maggi.
The content creator said that if each plate sold for ₹70, he made an easy ₹21,000 in one day.
This figure did not take into account his expenses, like the cost of his LPG cylinder, the disposable cutlery he used, and the packets of Maggi he bought. At the end of the day, his profit would have been less than ₹21,000.
Even so, social media users were much impressed by the earning potential.
Some pointed out that by selling Maggi 30 days a month, one could earn well over ₹6 lakhs every month.
“Job chod dun fir (Should I quit my job?)” asked one person. “Main toh chala Maggi bechne,” said another.
Thakur’s video has gone viral with 3.5 million views.
