BLACKPINK Rosé’s Grammys Snub Sparks Massive Fears For K-Pop Idols


“K-Pop is NEVER winning.”

BLACKPINK’s Rosé leaving the 2026 Grammy Awards empty-handed has sparked intense backlash and renewed frustration among K-Pop fans.

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| @roses_are_rosie/Instagram

Despite earning multiple nominations for “APT,” one of the most commercially successful songs of the year, the singer failed to secure a single win. For many, the result feels less like a surprise and more like confirmation of a long-standing issue.

Many fans believed “APT” was the strongest case yet for a K-Pop act to finally break through at the Grammys in a major category. When that did not happen, disappointment quickly turned into anger. Accusations of xenophobia towards K-Pop artists soon took over social media.

Some pointed out that similar situations had happened with BTS in previous years, where record-breaking success still failed to translate into awards.

Fans argue that if a song with APT’s level of impact cannot win, then the chances for future K-pop artists look increasingly slim. What once felt like isolated snubs is now being viewed as a consistent trend.

While K-Pop did achieve its first Grammy win this year through production, many fans see a clear divide between behind-the-scenes recognition and awarding idols directly.

BLACKPINK