This post is sponsored by 91APP HK.
91APP HK, a leader in OMO (Online-merge-offline) commerce solutions, and Sa Sa HK, the renowned beauty product retailing group, are proud to announce their win for Best eCommerce Solution at the Asia eCommerce Awards 2025. Organised by MARKETING-INTERACTIVE, the awards recognise excellence in the digital commerce landscape across the region.
The award-winning initiative, “YouTube Shopping Live,” was recognised for its ability to bridge the gap between social engagement and direct commerce. By leveraging 91APP’s robust cloud-based infrastructure and advanced integration capabilities, Sa Sa successfully transformed YouTube livestreaming into a high-performance sales channel.
Setting new standards in interactive retail
The campaign stood out for its seamless user journey, allowing customers to engage in real-time Q&A and instant purchasing without leaving the YouTube environment. Key technical highlights included:
- Frictionless transactions: 91APP’s deeplink technology facilitated smooth transitions from video to the Sa Sa app or website.
- Strategic exclusivity: Use of “hidden product pages” were accessible only via exclusive links shared during the live event, ensuring the campaign remained unique and different from the Always-on section.
- Innovative “group buying” tools: A specialised function providing real-time data dashboards for influencers and merchants to monitor and optimise performance mid-stream.
- Marketing automation: Precision retargeting via personalised notifications via email or APP to convert engaged viewers into buyers post-event.
Exceptional results
The project delivered record-breaking metrics for Sa Sa HK, significantly overshooting original KPIs.
- Sales explosion: Sales for featured products increased by 700% compared to daily averages.
- High conversion: The member view-to-purchase conversion rate was 14 times higher than the store’s daily average.
- Customer acquisition: More than 90% of purchasers were new members, with over 50% downloading the Sa Sa app to complete their purchase.
A future of scalable commerce
“Our collaboration with Sa Sa HK and Google HK demonstrates the power of a truly integrated eCommerce solution in Livestreaming,” said a spokesperson from 91APP. “The award confirms that our focus on performance, security, and user experience is delivering tangible ROI for our clients. We will keep developing the significant Livestream tools to embrace new business opportunities in Hong Kong or even worldwide in these coming years”.
91APP’s platform remains committed to providing the scalability and reliability required for Asia’s most demanding retailers, ensuring brands can innovate with confidence.
