Owing to sustained demand from the unions and gig workers themselves, Union Labour Minister Mansukh Mandaviya has persuaded major delivery aggregators to end ten-minute delivery service.
Blinkit is reportedly the first to act on the directive. The platform scrapped its 10-minute delivery promise. Others are expected to follow, said sources privy to the development.
As part of this change, Blinkit has updated its brand messaging. The company’s principal tagline has been revised from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep.”
It is learnt that Minister Mandaviya convened a meeting following a series of sustained interventions by different stakeholders with leading platforms including Blinkit, Zepto, Zomato and Swiggy to address concerns related to delivery timelines.
“While Blinkit has already acted on the directive and removed the 10-minute delivery promise from its branding, other aggregators are expected to follow suit in the coming days,” said informed sources.
The move is aimed at ensuring greater safety, security and improved working conditions for gig workers, observed sources.
Published on January 13, 2026
