Construct CRM, an AI-powered eCommerce and customer lifecycle solutions provider, says it has reduced ERP-to-eCommerce implementation timelines for distributors to one week, positioning speed, automation, and outcome-based pricing as competitive levers in an industry often constrained by slow integrations and manual sales processes.
The company announced on February 2 that its AI-powered software factory enables full implementations with Epicor, DMSI, and Infor ERP systems in as little as one week. The rollout brings distributor catalogs, customer data, order history, and order status online while preserving ERP-controlled pricing and inventory availability. Construct CRM framed the announcement as a direct challenge to traditional integration projects that may take months to deliver usable digital sales channels.
Accelerating Distributor Digital Sales
Construct CRM’s approach centers on embedding distributor catalogs directly into contractor workflows through free, white-label contractor CRMs. The goal is to shift orders placed by phone, email, or text into digital channels without forcing contractors to change how they work. The platform enables real-time online ordering, customer-specific pricing, inventory visibility, and live order status, all synchronized with the ERP system.
The company claims its proprietary AI-powered product information management tools can enhance digital catalogs without modifying ERP master data. Capabilities include adding images, refining descriptions, grouping items, and enabling fuzzy search. Construct CRM also highlighted pilots for AI-driven email and text order conversion, which it says can reduce manual data entry by up to 90% by transforming unstructured messages into structured ERP orders.
Construct CRM tied the technical offering to financial outcomes. At 20% online sales adoption, which the company describes as achievable within one to two years, it projects 15% to 20% overall sales growth, efficiency gains exceeding 30%, and annual operational savings of $500,000 to more than $1 million. The company also cited a projected 5 to 7 times ROI over three years, with payback in three to six months.
All capabilities are bundled under an outcome-based pricing model, with fees tied only to profitable orders rather than licenses or transactions.
What This Means for ERP Insiders
Implementation speed is a KPI differentiator in ERP-adjacent platforms. Construct CRM’s one-week deployment claim highlights growing pressure on ERP ecosystems to support rapid time-to-value, particularly in distribution environments where delayed digital channels directly constrain revenue. This reinforces the importance of architectures that minimize custom integration effort while preserving ERP control of pricing and inventory.
Outcome-based pricing models are an alternative to traditional SaaS licensing. By tying fees to profitable orders rather than subscriptions or transaction volumes, Construct CRM is reframing how distributors evaluate ROI and risk. For ERP and channel leaders, this signals rising expectations that technology providers share accountability for business results.
AI-driven automation is moving from experimentation to operational tooling in distributor workflows. The use of AI for product data enrichment and unstructured order conversion reflects a shift toward practical automation focused on labor reduction and sales throughput. This suggests that ERP extension strategies increasingly prioritize AI capabilities that remove friction from legacy processes rather than replace core ERP systems.
