The framework emphasises deeper integration between digital platforms and traditional industries, with a focus on enabling small and medium-sized enterprises (SMEs) and rural regions through e-commerce. It also prioritises industrial digitalisation and technological innovation to enhance the quality of consumption, as reported by China-based media outlets.
The guidelines further aim to expand high-level opening up by advancing cross-border e-commerce and initiatives such as Silk Road e-commerce, while aligning digital trade practices more closely with international standards.
China has issued new guidelines to boost high-quality e-commerce growth, strengthening its role in the real economy, according to the Ministry of Commerce.
The policy focuses on SME and rural empowerment, digital integration, innovation, and cross-border trade expansion.
It also emphasises regulation, global alignment, financial support, data utilisation, and talent development.
To build a robust development environment, the document stresses clearer platform accountability, stronger regulatory oversight, and support for e-commerce firms seeking global expansion in line with applicable rules.
Additional measures include strengthening financial support systems, unlocking the potential of data as a production factor, and investing in talent development for the sector. The Ministry of Commerce has also committed to coordinating with other departments to ensure effective execution of these initiatives.
Fibre2Fashion News Desk (SG)
