BENGALURU: Amit Sonwani has been appointed head of ecommerce at Bajaj Consumer Care, sharpening the company’s push into digital and quick commerce as online channels reshape India’s consumer market.
Based in Bengaluru, Sonwani will steer the end-to-end ecommerce strategy, with full P&L responsibility. His remit includes accelerating online revenue, strengthening marketplace partnerships and building scalable, profitable growth across platforms amid intensifying competition for digital shelf space.
Before joining Bajaj Consumer Care, Sonwani was head of e-commerce at Emcure Pharmaceuticals Limited, where he built the over-the-counter online business from scratch. Earlier, he led key accounts at Plum Goodness, scaling revenues across major marketplaces and quick-commerce platforms while managing cross-functional teams.
His previous roles include leadership stints at Cloudtail India Private Limited and The Himalaya Drug Company, giving him deep exposure to platform economics and execution at scale.
An alumnus of Indian Institute of Management Shillong, Sonwani brings hands-on marketplace expertise as Bajaj Consumer Care looks to deepen its digital footprint in a fast-shifting retail landscape.
