New Delhi: Astrotalk’s e-commerce arm, Astrotalk Store, has reported revenue of over ₹140 crore in 2025, a little over a year after its launch in November 2024. The business is currently operating at an annualised run rate of more than ₹200 crore, the company said.Astrotalk Store was incubated internally with an initial investment of ₹30 lakh to test the feasibility of a trust-led ecommerce model focused on astrologer-recommended spiritual products. Following early traction, the company made a follow-on investment of ₹40 crore to scale the business, with capital deployed towards inventory expansion, supply chain, technology, marketing, and category diversification. In 2025, the platform processed over 1.6 million orders.
The company said it identified growing demand from users seeking verified physical products recommended during online astrology consultations. The store operates entirely online and is integrated with Astrotalk’s core digital consultation platform.
“The spiritual and astrology-led products market in India has always been large, but extremely fragmented. Consumers were either buying from local vendors with no standardisation or from small online sellers where authenticity was questionable,” said Puneet Gupta, founder, Astrotalk.
Astrotalk Store currently offers over 300 SKUs across categories including rudrakshas, gemstones, bracelets, idols, and ritual essentials. The company plans to launch more than 500 new products by FY27, with a focus on daily-use and repeat-purchase categories.
The company has set a target of ₹400–500 crore in annual recurring revenue for its ecommerce vertical by FY27. Daman Soni, CBO, Astrotalk Store, said the platform currently operates with a 24 per cent repeat purchase rate and expects nearly 50 per cent of future sales to come from tier 2 and tier 3 cities.
Astrotalk’s core business continues to grow. In FY25, the company reported revenue from operations of ₹1,176 crore. The company said the Store will contribute to a more diversified revenue mix going forward.
