Ecommerce websites can easily leverage AI to personalize recommendations for customers based on their shopping preferences and behavior. By using AI, eCommerce companies can tailor content, recommendations, and even offers to individual shoppers and boost conversion rates.
To get personalization right, you must balance any content generated through AI with human touch and review. So, even if you use an AI tool like ChatGPT or Perplexity to generate high-quality content, it’s essential today to by an experienced editor so that it is tailored to individual users or customer segments.
Personalization can foster loyalty and repeat business among customers, and help you scale your global eCommerce performance. For instance, Amazon famously credits a big chunk of its revenue to its highly personalized recommendations.
Even for smaller stores, running personalized email campaigns and leveraging AI-powered recommendations can help turn casual shoppers into loyal customers, who can contribute more to revenue.
