What if I told you there was a way that you could supercharge your results and make your digital marketing spend even more effective?
Building fame and capturing attention is what JCDecaux does best. Every day millions of people interact with JCDecaux’s digital advertising screens in cities, shopping malls, rail stations and airports. We work with digital marketers, agencies and brands to help them reach and influence consumers by harnessing the latest Out-of-Home technology including programmatic to drive results.
Out-of-Home is the secret tool that marketers need to deploy, it not only drives brand fame and results but it also has a multiplier effect on campaigns on other channels including online.
We call it the ‘two-screen effect’. It’s how the public screen of Out-of-Home makes the private screen of social and online work harder. Priming the private screen through Out-of-Home generates more branded search, social engagement and online conversions. The real world drives online behaviour.
At JCDecaux’s sessions at DMWF, we’ll share new insight including, ‘The Point of Search’ and unveil an important new study ‘The Point of Social’, looking at how Out-of-Home drives results. As I write this article, ‘The Point of Social’ is under embargo. But what I can tell you, is that it’s a major cross-industry study and that it’s a must for digital marketers to know more about.
We’re at DMWF this year because of two key insights from our own digital marketing customers. They told us they want to know more about measurement and effectiveness. Secondly, they wanted to know more about the new digital and programmatic capabilities of Out-of-Home including how you can personalise and target at scale. We’ll be sharing more about how digital Out-of-Home belongs at the heart of omnichannel campaigns, as brands integrate the online and the real world in our sessions.
So come and see the JCDecaux team at stand 144 or join us at the Search, Media and Performance Advertising stage on Wednesday 6th May at 11.40am and on the Omnichannel Marketing, CX and Loyalty stage on Thursday 7th May at 10.30am.
